Molecule 01

Molecule 01 is a revolutionary fragrance that redefines the conventional boundaries of perfumery by centering entirely on one synthetic aroma molecule, Iso E Super. This fragrance is celebrated not only for its simplicity but also for its profound effect on both the wearer and those around them. Iso E Super is known for its velvety, woody aroma that harmonizes with the wearer’s natural scent, creating a truly unique and personal fragrance experience.

Iso E Super was synthesized in 1973 by the International Flavors & Fragrances (IFF), a breakthrough in aromatic chemistry. This molecule is characterized by its subtle, lingering presence that is often described as warm, smooth, and enveloping. Despite its synthetic origins, it evokes an almost natural, comforting woodiness, with hints of a soft, amber-like aroma.

The magic of Molecule 01 lies in its ability to interact uniquely with each individual’s chemistry, creating a scent that is distinctively different on each person. It’s a minimalist approach to perfume that focuses on the interaction between the fragrance and the skin, rather than a traditional combination of top, middle, and base notes.

One of the most intriguing aspects of Molecule 01 is its "phantom" effect, where the scent seems to disappear and reappear over time. This phenomenon occurs because Iso E Super has a tendency to bind with scent receptors in the nose, becoming temporarily unnoticeable until it releases again, allowing a fresh perception of the scent.